Hi, I am Nat and I absolutely love my job and I enjoy the challenge and satisfaction running my own business. I used to work for a big corporate machine as a technology programme manager and whilst I really enjoyed my career, I got to the point when I absolutely needed to make a change. I made that transition over 10 years ago and it's been a great success. I absolutely love helping people who are feeling unfulfilled or stuck, to create a working life that they love and one that gives them the lifestyle that they desire.​ 


Here are a few reasons to consider me to be your career or business coach:

My Approach: I take a holistic approach and every session is defined by you and totally focused on your goals. I am supportive, honest, logical and systematic (it’s the project manager in me!), and I want to help you make changes and achieve your goals as quickly as possible.

My Passion: I have always been ambitious and achieved my career goals. I had a fantastic 15-year career in investment banking at JPMorgan before I successfully changed careers and now run 2 thriving businesses (Ayama Coaching and Hive Collective). I know how to succeed in the corporate world, how to change career smoothly and how to run a business and I am really passionate about helping others do the same. I believe 100% in the power of coaching and so do my clients, as you can see here.

My Experience: I am an International Coaching Federation (ICF) PCC level accredited coach and I have over a 1000 client hours. I also keep up to date on the latest techniques in coaching.

  • I work with people who believe they deserve better.

I often hear, "I am bored and jaded", " I am really stressed and don't know what to do". I can help you get re-energised and refocused about your career; that may mean a job change, promotion, change career or helping you to design a more flexible work life. I had a very enjoyable 15 year career as a Programme Manager in Technology at JPMorgan which I loved, but the hours, and stress were damaging my health and I knew I deserved a better lifestyle - you do too.

  • I work with people who don't want their confidence to keep holding them back.

I know imposter syndrome inside out - I come from a working class family and was brought up just by mum. The odds were probably against me obtaining a degree in Nuclear Physics and being a Vice President in the world's biggest bank but I have never let where I come from or my self-confidence hold me back. That said, I do know how crippling self-doubt and feeling like an imposter can be. From helping you write glossy CVs, smash Interviews to improving your self-esteem this is where my true purpose lies. 

  • I work with people who have done their corporate time and now want more meaning in life

As we grow older, our quest for more meaning in life increases. That may mean I help you work out how to spend more time with your family (as a busy mum of 2 young boys, I know how important this is), or help you define your true life-purpose where what you do is totally aligned to your whole being - this is the way I feel and every working day is joyous! 

  • I work with people who have always wanted to do their own thing

I always know I wanted to own my own business - don't ask me why but luckily for me and you, it's becoming more possible, Maybe your a freelancer, a maker, or a mumpreneur, I can help you, I am also a co-founder of a bustling business network in East London called Hive Collective and run a monthly business coaching group - The Next Level.



Please don't hesitate to drop me an email  or fill in the contact form to arrange a complimentary chat about how I can help you.

0208 257 2475


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Peterhouse Centre 

Upper Walthamstow Road


London, E17 3PW


The Marriott Hotel

2 Hertsmere Road

Canary Wharf

London, E14 4ED

Nat is based in East London on the border of Walthamstow, Wanstead and Woodford

but coaching sessions can be located to suit you. 

All Coaching Sessions are now online via Zoom

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